Case Study
+10 NPS Score Uplift. That's what wait time transparency did to Jamberoo's NPS Score.
Posted 19th Aug 2026
Blog
+10 NPS points. That's the Net Promoter Score lift that Jamberoo Action Park, a Nola customer of three years, achieved on days with 5,000+ guests, simply by displaying Nola's real-time wait estimates. Peak days are usually when queue friction.. read more
Posted 19th Aug 2026
Blog
Having worked across attraction operations, destination development, consulting and education, he offers a perspective shaped by almost every stage of the guest... read more
Posted 5th AUG 2026
Blog
In this conversation, Carys shares why adapting to different teams matters, what observing operations taught her that procedures alone never could, how... read more
Posted 22nd JUL 2026
Blog
Todd Andrus has spent 26 years in the attractions industry, opening some of the biggest names, including LEGOLAND Florida, the Orlando Eye, Madame Tussaud... read more
_edited_edited.jpg)
Posted 8th JUL 2026
Blog
Brett Kubik has spent nine years inside Funlab learning when to push, when to wait, and when to walk away. Across sales, bookings, programs, community outreach and.. read more
Posted 27th MAY 2026
Blog
Kris has spent nearly three decades in leisure insurance, starting on the claims desk at Aviva, where he quickly learned that every incident traces back to an operational gap.. read more
Posted 13th MAY 2026
Blog
Alfred has spent his entire career at Ocean Park Hong Kong, starting as a Rides and Attractions Captain and working his way up to overseeing park-wide experiences and operations. In this.. read more
Posted 8th APR 2026
Blog
Theme parks are built around delivering a great day out. Behind that simple goal sits a complex mix of design decisions, operational trade-offs, and guest expectations that don't always work for.. read more
The Amusement Industry’s Rising Stars: James Brown on Throughput, Operations and the Future of Park Performance
Posted 18th MAR 2026
Blog
Every generation of the amusement industry produces operators who see parks differently. They understand the day-to-day reality on the platform, the technical complexity behind the.. read more
Managing Park Growth Without Compromise: Safety, Operations, and Experience
Posted 12th MAR 2026
Blog
Running a Theme or Water Park is a constant balancing act. As parks grow and guest numbers climb, leaders face a familiar challenge: how do you maintain consistency without losing the.. read more
Four Businesses Powering Insight in the Global Amusement Park Industry
Part 2
Posted 9th Oct 2025
Blog
From global associations redefining best practice to platforms turning data into foresight, educational voices sparking new ideas, technology reshaping the guest experience, and creative stud.. read more
Inside the Leisure Industry:
Mark Shaw, founder of SHAW THING CX, on Creating Memorable Experiences and Leading High-Performing Teams
Posted 30th SEP 2025
Blog
In this second edition, we’re chatting with Mark, a customer experience and leadership specialist whose career spans theme parks, zoos, wineries, and premium hospitality. Today, h.. read more
Inside the Leisure Industry:
Brett Sheridan GM of Roller, on Driving Guest Experience and Amusement Park Profitability
Posted 16th SEP 2025
Blog
In this first edition, we’re chatting with Brett Sheridan, a seasoned leisure industry veteran whose career spans cruise lines, theme parks, skydiving, and more. Brett is the... read more
Five Businesses Driving Efficiency in Amusement Parks Worldwide
Posted 4th SEP 2025
Blog
From long queues and ride bottlenecks to inefficient staffing and resource allocation, amusement parks face challenges that affect both guest satisfaction and profitability. Businesses providing... read more
Breaking the Bottlenecks
How Ski Resorts Can Keep
Guests and Revenue Moving
Posted 14th AUG 2025
Blog
Ski resorts are complex operations with thousands of moving parts, both mechanical and human. When everything flows smoothly, guests enjoy more runs, spend more time (and money) on the m... read more
The Slope Has Shifted
Inside the New Era of Resort Strategy
Post-COVID ski industry trends, visitation insights, and year-round resort strategies
Posted 31st JUL 2025
Blog
The post COVID era hasn’t just been about recovery, it’s been about reimagination. From sightseers who don’t ski to remote work visitors, the way snow tourism destinations operate and earn ... read more
The Hidden Revenue Driver in Theme Parks:
Ride Throughput
Posted 17th JUL 2025
Blog
Visitor and queue wait time technology is often perceived as a guest experience tool. When leveraged correctly it’s a capacity multiplier, and it’s one of the highest ROI investments a... read more
Thrill Makers: featuring Jakob Wahl
"You might be successful today, but success in five years starts with change now"
Posted 6th JUN 2025
Blog
Recently, I had the opportunity to chat with Jakob Wahl, the CEO of IAAPA, discussing his journey, the evolving industry landscape, and the role of technology in shaping attractions... read more
Posted 21st MAY 2025
Blog
I was on the Gold Coast last week for the AALARA Conference — a key gathering for anyone shaping the future of tourism and entertainment in Australia. Within days of arriving, two separate... read more
Posted 8th MAY 2025
Blog
In this interview we hear from Sophie Webber. Sophie is the General Manager at Monpoly Dreams, Melbourne’s newest walk-through experience in the heart of the city.... read more
Posted 1st MAY 2025
Blog
In this interview we hear from Anna Danau. Anna is the Director of Strategic Engagement at International Ride Training, a risk management partner in attractions operations includ.... read more
Posted 23rd APR 2025
Blog
In this interview, we hear from Francis Jackson, a consultant for Pico Play. Francis is an experienced senior leader who’s spent much of his career in large-scale, customer-focused... read more
Posted 9th APR 2025
Educational Video
Customer journey mapping enables you to visualise the key paths your visitors are taking in your venue or storefront. This in turn enables you to identify profitable paths to purchase in your.... See the video
Thrill Makers: featuring Victor Danau
"The parks that figure out how to use data to the guest's advantage, are the ones that are going to be the most successful"
Posted 20th MAR 2025
Blog
The amusement park industry is built on innovation, experience, and connections. In this series, we sit down with industry leaders to uncover the trends, challenges, and insights shaping...... read more
Transforming Stadium Operations: How Nola’s Crowd Analytics Platform Revolutionises Efficiency and Safety
Posted 3rd FEB 2025
Partner Case Study
A leading sports and entertainment venue in Australia recently initiated a major enhancement project, including the construction of a new grandstand to increase overall capacit..... read more
Partner Case Study: Understanding Gym Usage with Digital Twin Technology
Posted 3rd FEB 2025
Partner Case Study
TwinLabs.ai was looking to integrate real time usage data into their GymTwin product to provide gym operators with insights to their member behaviour and equipment usage. Traditional... read more
Metrics Matter
Episode 3
Guide to Measuring Display & Visual Merchandising Effectiveness
Posted 29th JAN 2025
Educational Video and Blog
Understanding how visitors interact with your displays is crucial for optimising exhibition spaces, museums, and retail environments. Using a computer vision-powered platform.... See the video
3 Game-Changing Ways to Drive Cost Efficiency at Your Amusement Park
Posted 21st JAN 2025
Blog
5 min read
After speaking and working with hundreds venues and vendors across the global entertainment industry, here are 3 proven (and less obvious) tactics to slash costs and supercharge effiency... read more
Metrics Matter
Episode 2
Boost Revenue by Increasing Visitor Dwell Time
Posted 17th DEC 2024
Educational Video and Blog
Did you know that the amount of time guests spend in your theme park, known as dwell time, can be one of the most critical factors in driving revenue and guest satisfaction? See the video
Metrics Matter
Episode 1
Estimated Wait Times
Posted 10th DEC 2024
Educational Video and Blog
The first video as part of our metrics matter series. Each week we'll be focusing on a new data point and how our theme park customers action them. See the video
Forbes Under 30 Summit Asia 2023 Highlights
Posted 7th DEC 2023
Latest News
Nola founder and CEO Victoria Zorin speaking at the Forbes Under 30 Summit Asia about AI: A new Frontier. It's implications, benefits and possible concerns. See event highlights here.
Leveraging Crowd Video Analytics to Increase Average Spend per Visitor
Posted 2nd NOV 2023
Blog
6 min read
Where competition is brutal and margins are slim, Crowd Video Analytics can be a game-changer when it comes to increasing the average spend per visitor. In this blog, we'll explore how lev... read more
Optimising Theme Parks:
How to Use Crowd Analytics Software to Enhance Guest Experiences, Safety and Bottom Line
Posted 5th OCT 2023
Blog
4 min read
Managing crowds and ensuring a smooth guest experience can be a significant challenge for park operators. For example queue lines have become an inescapable reality within modern... read more
Spend less time queuing, and more time on the slopes with Nola
Posted 8th SEP 2023
Chair lift demonstration
3 min read
We have created a demonstration which visually shows some of the data we could display with our queue wait times software. For this example, we have shown: Queue count and wait... read more
Revolutionising the Theme Park Experience with Nola
Posted 2nd AUG 2023
New partnership announcement
2 min read
Jamberoo Action Park has taken their visitor experience to a whole new level with an exciting partnership with Nola Technologies, addressing a key frustration from theme park... read more