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Shopping in Mall

Customer Journey Mapping

Enhancing Visitor Flow and Maximising Revenue

 

Metrics Matter Episode 5

Ever wondered why some of the areas of your venue feel overcrowded and congested while others stay empty?

Or why some products, food and beverage and retail outlets make more money than others?

Customer journey mapping enables you to visualise the key paths your visitors are taking in your venue or storefront.

This in turn enables you to identify profitable paths to purchase in your storefronts.

Diagnose points of congestion or poor visitor distribution.

Nola's Fusion technology enables venues to anonymously measure each individual trajectory across a large set of CCTV cameras.

Using this data, you can increase average spend per visitor by optimising visual merchandising.

Add signage to drive more traffic in targeted areas or add customer wait time displays to improve visitor distribution.

So stop guessing, start optimising with Nola's Fusion technology.

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Deliver Better Visitor Experiences with Nola.

Contact us for a free demo

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