
Partner Case Study: Understanding Gym Usage with Digital Twin Technology
Powered by Nola’s Video Intelligence as a Service (VIaaS)
Partner: TwinLabs.ai
Target Industry: Health & Fitness
About TwinLabs.ai
UK based TwinLabs.ai is a leader in digital twin technology for venues & events. Their cutting-edge solutions create live, data-driven 3D visualisations, enabling venues to optimise operations, streamline resource management, and enhance operational efficiency. By integrating real-time intelligence, TwinLabs.ai is transforming the way venue owners and managers optimise their operations and improve user experiences.
The Challenge: Innovating Gym Usage and Equipment Monitoring
TwinLabs.ai was looking to integrate real time usage data into their GymTwin product to provide gym operators with insights to their member behaviour and equipment usage. Traditional systems lacked the ability to monitor resources accurately, leading to underutilisation and inefficient allocation of equipment. They sought a scalable, cost-effective solution that could integrate seamlessly with existing infrastructure to provide real-time data—without requiring major hardware changes.
To meet this need, TwinLabs chose to partner with Nola for its Video Intelligence as a Service (VIaaS) platform, knowing that Nola’s technology would provide the robust, reliable solution they were looking for.

Why Nola?
Nola’s Video Intelligence as a Service (VIaaS) is a cost-effective, scalable platform that can extract actionable insights from existing CCTV systems. By using Nola’s platform, technology companies and system integrators can deliver real-time data and actionable insights to their clients without requiring major infrastructure investments. Compared to traditional video analytics providers, Nola provides a 99.5% cost advantage, making it a powerful and affordable solution for technology partners.

Key Benefits for Technology Companies & System Integrators:
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Scalable Architecture: Easily integrates into large-scale systems with multiple feeds.
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Cost-Effective: 99.5% more affordable than traditional video analytics solutions, offering high ROI for integrators and end customers.
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Seamless Integration: Utilises existing CCTV infrastructure, reducing the need for new hardware investments.
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Real-Time Data: Delivers insights with near-zero latency, ensuring actionable data is available instantly.
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Privacy-Focused: Anonymised data collection ensures compliance with data protection laws, a key factor for integrators handling sensitive information.
Solution Overview: Seamless Integration with Digital Twin Technology
Using Nola’s technology, TwinLabs.ai was able to integrate real-time gym equipment usage metrics into their digital twin system. This integration enabled TwinLabs.ai to deliver a more dynamic experience for gym operators, providing insights such as real-time occupancy, equipment usage over time, and usage patterns across different times of day, and days of week.
By leveraging these insights, TwinLabs.ai could offer gym operators the tools to make smarter, data-driven decisions to improve member experiences and optimise asset investments.
Deployment Highlights
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Setup: On-premises installation, utilising existing CCTV infrastructure.
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API Integration: Nola’s platform seamlessly integrates into TwinLabs.ai’s digital twin system with an integration delay of just 10 seconds.
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Scale: 150+ machine learning services deployed across 12 video feeds, generating 160+ data points for gym operators.
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Quick Setup: Implementation was streamlined, with each CCTV feed set up in less than 5 minutes.
Support & Enablement
Nola's partnership with TwinLabs.ai came with dedicated support and enablement, ensuring the integration process was smooth and the platform could be maximised long term. For technology integrators, the following was provided:
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Training and Onboarding: Comprehensive initial training for TwinLabs.ai's team, ensuring smooth adoption of the platform.
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24/7 Monitoring: Ongoing real-time monitoring to ensure the platform’s reliability and to quickly address any issues.
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Self-Service Tools: Self-management tools and automated accuracy-checking, allowing integrators and clients to maintain and optimise the system independently.
Cost Efficiency: Maximising ROI for Integrators and End Customers
Nola’s VIaaS platform is 99% more affordable than traditional video analytics providers, allowing IT companies and technology integrators to deliver high-performance, real-time video analytics without breaking the budget. This makes Nola an ideal solution for integrators who want to pass on savings to their clients while still providing innovative, cutting-edge services.

Outcomes: Value Delivered to TwinLabs.ai and Their Clients
For TwinLabs.ai:
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Operational Efficiency: Reduced integration and deployment time by 40% with Nola’s user-friendly integration tools.
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New Client Acquisition: Successfully attracted multiple new clients (within just three months of implementing Nola’s platform.
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Scalability: The cost-effective nature of Nola’s solution allowed TwinLabs.ai to expand their offerings quickly across their portfolio of clients.
For TwinLabs.ai Clients :
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Optimised Equipment Utilisation: Real-time data and reporting helped gym operators optimise equipment usage and reduce downtime.
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Maintenance Reduction: Monitoring tools enabled a reduction in unnecessary maintenance and equipment downtime.
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Increased Member Satisfaction: With equipment availability and resource allocation optimised, it is more likely gym members will be more satified with their experience.
Testimonial: Peter Gray, CEO of TwinLabs.ai

"Partnering with Nola has enabled us to bring new solutions to market quickly and efficiently. Their Video Intelligence as a Service platform integrates effortlessly into our existing digital twin infrastructure, providing us with the real-time visitor insights we need to optimise gym operations and resource management. The Nola team’s responsiveness and support have been invaluable, helping us deliver superior solutions to our clients with greater operational efficiency and cost savings."
— Peter Gray, CEO of TwinLabs.ai
About Nola’s Video Intelligence as a Service
Nola’s Video Intelligence as a Service (VIaaS) platform enables technology businesses and system integrators to implement advanced video analytics without the need for extensive AI expertise. This platform uses existing CCTV systems to extract valuable insights on key metrics such as occupancy, dwell time, and resource utilisation, making it the perfect solution for large-scale operations in various industries, from gyms to retail and stadiums.
Key Features:
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Pre-built Machine Learning Models: Optimised for visitor-based use cases such as entry counts, engagement metrics, and occupancy tracking.
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Real-World Reliability: Provides highly accurate insights even in challenging environments, such as poor video quality or inconsistent lighting.
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Scalable and Robust: Perfect for large-scale implementations in diverse industries.
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Privacy-First Approach: Ensures anonymised data insights, maintaining full compliance with privacy laws.
For more information on how Nola’s VIaaS can elevate your operations or help your clients optimise their systems, visit www.nolahq.com
About TwinLabs.ai
TwinLabs.ai is an innovator in AI-powered digital twin solutions that transform how venues and events operate. Their platform integrates real-time data from multiple sources to create 3D visualisations, enabling operators to optimise resources, improve safety, and make smarter decisions to drive operational excellence.
For more information on TwinLabs.ai, visit twinlabs.ai