top of page

Transforming Stadium Operations:

How Nola’s Crowd Analytics Platform Revolutionises Efficiency and Safety

Context and Background

A leading sports and entertainment venue in Australia recently initiated a major enhancement project, including the construction of a new grandstand to increase overall capacity. With this significant upgrade, the venue sought to improve customer experience and operational efficiency.

To support this transformation, the venue joined forces with Nola Technologies to execute a rigorous benchmark assessment, meticulously analysing customer experience and operational efficiency. This in-depth evaluation uncovered critical insights into crowd dynamics, queuing behaviours, and operational efficiency.

Key Objectives:

  1. Enhance Customer Experience: Use advanced data capture tools to monitor gate throughput and identify bottlenecks, providing actionable insights to minimise wait times and streamline the entry process.

  2. Optimise Staffing Efficiency: Analyse real-time visitor flow patterns to inform staffing decisions, enabling strategic deployment that aligns with actual demand and enhances operational efficiency.

  3. Elevate Safety Standards: Employ predictive analytics to assess crowd density in real time, offering proactive insights that address safety concerns before they escalate.

  4. Strengthen Stakeholder Relationships: Deliver detailed analytics on advertising performance and food & beverage engagement, facilitating data-driven discussions and stronger collaborations with third-party partners.

  5. Gain Comprehensive Insights: Capture and map data throughout the customer journey during ingress and egress, uncovering trends and opportunities to optimise visitor experiences and operational processes.

Data Collected:

  • Throughput, queue length and estimated wait times at selected gates

  • Queue length & estimated wait times at F & B

  • Advertising engagement and passer-by traffic

  • Real-time occupancy vs capacity %

  • Customer journey mapping

  • Recommended number of staff

Integrations:

  • Public Transport integration for train arrival alerts

Dashboards

  • Gate Performance

  • Crowd Safety

  • Engagement

  • Historical & Real Time

  • Push notifications

    • Predictive gate wait times

    • Crowd density & safety alert

    • Low occupancy alert

    • Train arrival alert pre games

  • Heatmaps

Staff Usage:

  • Real time mobile app usage & push notifications

  • On TV display in operations centre

  • Post event analysis

Scalability & Adaptability:

Nola developed advanced techniques to map visitor trajectories anonymously and report on asset and advertising engagement, providing actionable data to optimise operations.

About Nola

Nola’s crowd analytics platform is transforming stadium operations across the globe, including in Australia, by delivering advanced data insights and predictive analytics. With its cutting-edge capabilities, the platform helps stadium operators optimise efficiency, enhance safety, and provide an exceptional fan experience. Key benefits include:

  • Improved Fan Experience: Nola’s crowd analytics platform offers detailed insights into visitor flow, enabling stadiums to streamline entry and exit processes. This reduces congestion and ensures a smoother, more enjoyable experience for fans.

  • Smarter Resource Allocation: By analysing visitor distribution patterns, Nola’s platform helps stadiums make data-driven decisions about staffing and resource deployment, improving operational efficiency and reducing costs.

  • Proactive Safety Planning: Nola provides predictive insights into crowd density, allowing venues to identify potential risks early and implement proactive measures to maintain safety for fans and staff.

  • Real-Time Crowd Movement Insights: With real-time data on crowd trajectories, Nola’s platform enables stadium operators to anticipate high-traffic areas, manage bottlenecks, and optimise crowd flow.

  • Instant Operational Visibility: Continuous monitoring through Nola offers instant access to key metrics, empowering stadium operators to respond dynamically to on-the-ground changes during events.

  • Post-Event Efficiency: Insights from Nola’s platform allow stadiums to analyse egress data, refine post-event processes, and plan for improved efficiency at future events.

  • Enhanced Visitor Flow Management: By identifying bottlenecks and transition points, Nola’s crowd analytics platform helps stadiums streamline visitor movement, reduce waiting times, and enhance the overall event experience.

With Nola’s crowd analytics platform, stadiums can operate more efficiently, create safer environments, and deliver memorable experiences for every visitor.

bottom of page