Delivering Better Visitor Experiences through AI

Nola believes there is no trade off between privacy and ethics, and the richness of data. We've designed an anonymous-by-design system that does not store unique identifiers, ensuring that visitors and companies are protected against attackers and malicious use of data.

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Read more:

 

Nola's Data Security and Privacy Statement  

 

Unique Identifiers vs Privacy, Ethics & Risk

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​How We Solved The Problem of Anonymous Actual Wait Time Estimation

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After several years of research and experimentation in AI and computer vision, Nola Technologies officially launched from Melbourne, Australia in 2022. Today, we operate globally, with a customer base concentrated across Europe and North America.

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Hot, bothered, and stuck in 40-degree heat, Nola founder and CEO Vic Zorin spent over eight hours in an outdoor queue at a music festival. It wasn't the first time, and that was the problem.

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Vic started researching existing solutions and found nothing that could tick all three boxes: solutions were either too expensive and hard to scale across large outdoor environments, unable to deliver accurate, verifiable data in dense crowds, or blind to Australia's growing privacy concerns around facial recognition and personal data collection.​

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She approached her dad, Victor, a rocket scientist and enterprise architect who jumped right into experimenting with AI, Machine Learning & Computer Vision to bridge the technical reality with her vision.

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These three gaps became the foundation of Nola: an anonymous-by-design architecture that integrates with existing CCTV infrastructure, paired with algorithms and processes built to deliver reliable, accurate crowd data, with the evidence to back it, without ever identifying a single face.

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Like many startups, Nola's offering evolved as we grew, expanding into crowd analytics for hospitality, retail, stadiums, and amusement parks. Wherever people queue, the same problem shows up: operators flying blind on wait times, capacity, and flow.

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However, In 2023, Nola started working with Jamberoo Action Park, which has run Nola across 30+ water park rides across two veneus ever since. That partnership made the opportunity obvious. Nowhere is the queuing problem more constant, more measurable, or more costly than in amusement parks, where wait times shape guest satisfaction and manual, error-prone ride operator reporting leaves operators guessing at exactly the moments they need to know most.

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That clarity shaped what came next. Nola has gone all in on amusement parks and attractions - and we're in for the long haul until all manual reporting becomes obsolete.

 

We now work with several long-term, established customers across Europe, North America, and Australia, with case studies showing Nola's real impact on NPS and operational efficiency.

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