Case Study:
Average Venue Stay Time
Unlocking What Drives Revenue Through Stay Time and Cross-Park Behaviour at Australia’s Largest Theme Park
The Challenge
In theme parks, every extra hour can boost guest spend by up to 20%. But a leading theme park couldn’t accurately measure how long guests stayed or what influenced extended, high-value visits.
They needed to know:
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When guests entered and exited in each park
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Total time spent in each park
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How many visited both parks and in what order
How stay time varied by weather, entry time, day of week, and ticket bundle
The Outcome
This theme park now understands what drives longer, higher-spend visits, and uses that insight to optimise pricing, bundles, staffing, and guest experience.
The Solution:
Using existing CCTV and anonymised re-identification, Nola provided:
✅ Accurate entry/exit and stay-time tracking
✅ Cross-park visitation insights
✅ Stay-time distribution, not just averages
✅ API integration to combine with ticketing and ops data
✅ Privacy-first and hardware-free
